ATSC 3.0 Deployment Update: 

Expanding Beyond Linear TV into New Business Opportunities 

(Madeleine Noland) (13th of September from 13:00 - 14:00)

As ATSC 3.0 continues its rollout, the focus is expanding beyond linear TV to embrace new revenue-generating opportunities. This session explores how datacasting, Broadcast Positioning Services (BPS), and other innovative use cases are transforming the broadcasting landscape—opening doors to services in education, public safety, automotive, and beyond.