Smart Ads Management - Monetization of Mobile Live Broadcast
(Rohde & Schwarz) (12th of September from 15:00 - 16:00)

Experience how 5G Broadcast transforms live events and venues into interactive digital spaces. This demo showcases multi-angle viewing, targeted ads, and real-time shopping—all delivered to audience smartphones without data usage or delay.
Experience a live demonstration on a large LED wall with provided mobile devices, it offers a hands-on look at how 5GB enhances fan engagement and unlocks new monetization models for sports, entertainment, and retail.