TV 3.0 in Brazil: The Next Chapter in Broadcasting
(Globo) (14th of September from 14:00 - 15:00)

Brazil’s TV 3.0 initiative marks a major leap in broadcast innovation, combining next-gen video, immersive audio, and internet integration to transform the viewer experience. This presentation explores the technical advancements, implementation roadmap, and potential impact of TV 3.0 on the Brazilian media landscape